Another Blogger

Blogger's URL: http://techcrunch.com/2012/02/26/habits-are-the-new-viral-why-startups-must-be-behavior-experts/

The blogger I've decided to review is Nir Eyal. He has founded and sold two companies since 2003. Currently he works on behavior design, market strategy, and agile development.Nir Eyal also works for several Silicon Valley incubators, and on top of that collaborates in lectures with Dr. BJ Fogg's Stanford Persuasive Technology Lab. He typically blogs about technology and behavior design.

In Nir Eyal's blog- Habits Are The New Viral: Why Startups Must Be Behavior Experts, he blogs about how in order to attain status as a well ran company then that company should study consumer behaviors. Since after all most people have habits, why not make money off of that? He speaks of that habit/ itch that one has to constantly check their email and Facebook page. It even goes so far to saying that if someone were to say something as ordinary as "book" the words "Amazon.com" may automatically come to mind just because your mind links those two together so tightly. He argues that at the start up of a company consumer behavior analysis should be built into the very DNA of the company in order to keep it running because the company has to constantly know how the consumer is changing and therefore be smart enough to figure out what the consumer wants.

I like Nir's blogging style, it's very to the point on his issues. This article also can be easily understood because it relates to my life personally. I definitely know  that "itch" he is speaking of when he mentions Facebook and email. I also agree with him that consumer behaviors should be built right into a company's DNA because there wouldn't be a business without customers and in order to keep customers you have to keep them happy. I wish he had more pictures or used other more familiar things as examples in his blog; such as how Apple has built "Genius" into their system so that it can gather anonymous information on consumer playlists and "genius-ly" make playlists for that specific consumer. Other than that I thought this was a very informative and interesting article to read. If I ever were to build a company I would probably refer to this article on consumer behavioral patterns. Keep up the good work Nir!